Yas is the new face of AXIAN Telecom’s mobile network operations, uniting the strengths of established brands—Togocom, Free au Senegal, Telma Comoros, Telma Madagascar, and Tigo Tanzania—under one pan-African identity. This unified brand marks a significant step forward, transforming trusted local networks into a pan-African powerhouse that enhances everyday life and drives meaningful digital growth across Africa.
Yas, a brand made by Africans for Africa is a a commitment to build on the rich legacy of each former network, serving local needs while introducing a unified approach. Yas brings together the shared strengths of Togocom, Free au Senegal, Telma Comoros, Telma Madagascar, and Tigo Tanzania to deliver an experience that’s personal, inclusive, and impactful. By evolving these established brands into Yas, we’re ready to inspire progress, spark innovation, and energisingAfrica’s digital future.By uniting these networks under one brand, Yas can leverage best practices, enhance service quality, and deliver a cohesive experience across all markets, empowering everyone to participate fully in the digital world.
With Yas, we see a future full of digital potential and possibilities for Africa. Yas stands as Africa’s digital ally, devoted to improving lives through technology and enabling people and businesses to thrive in an increasingly tech-driven world. Yas is here to make life easier, expand access to essential services, and enable communities to unlock new possibilities across our footprint.
Yas is setting the stage for a bold future—one where we an ally to our customers, united in possibilities, to support everyone to succeed in an increasingly digital world.
At the core of Yas is a commitment to innovation and accessibility. From mobile and financial services to bespoke digital solutions, Yas provides the tools needed to seize the opportunities of a digital age. With the additional support of Mixx by Yas for fintech services in select markets, we’re fostering financial inclusion and empowering people to take control of their digital lives.
We’re excited to continue growing and innovating together. Whether you’re a young professional, a community leader, or a business owner, Yas is here to help you embrace Africa’s digital future. Join us on this journey as we unlock Africa’s potential and celebrate the possibilities ahead.
